Slack Activation Redesign
Role: Growth Strategy
Timeline: 4 Days
Hypothesis: Reduced Time-to-Value
The Problem
The Redirect Wall stops momentum and hides the browser option.
The Solution
Direct Access flow removes the redirect, dropping users into the app immediately.
Project Overview & Hypothesis.
Audit: Identifying the momentum killer.
User Flow: Reducing steps from 4 to 2.
Final UI: Contextual Sidebar Upsell