E-Commerce Data Visualization
Role: Information Architecture
Time: 5 Days
Hypothesis: Minimize Cognitive Load
The Problem
Business owners were
overwhelmed by raw tables
and disconnected metrics.
The Solution
A visual dashboard prioritizing Trend Indicators to reduce Time-to-Insight.
Actionable Intelligence
From Data Noise to Business Health
"Problem: E-commerce owners were overwhelmed by raw tables and disconnected metrics."
"Goal: Answer the question 'Is my business healthy today?' in under 5 seconds."
The Dashboard
Data Visualization
Impact: Reduced 'Time-to-Insight' by
"Tactic 1: Contextual Trends. Displayed growth percentages (↑ 12%) next to raw numbers so users know direction, not just position."
"Tactic 2: The 7-Day Snapshot. Visualized revenue to identify weekly patterns (e.g., Weekend Spikes)."
Visual Hierarchy
Trend-First Design
40%
Strategy: Actionable Intelligence
Final UI: Desktop Dashboard